Brynjolfsson, Erik; Yu (Jeffrey) Hu; Simester, Duncan - In: Management Science 57 (2011) 8, pp. 1373-1386
Many markets have historically been dominated by a small number of best-selling products. The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, information technology in general and Internet markets in particular have the potential to...