Nothing is more fundamental to a company’s well‐being than a meaningfully differentiated product that is valued by a significant set of customers. Healthy companies focus on growth from new products. Product is consumer need merging with organizational ability. The creation of new products...

New product development (NPD) practitioners are keen to benchmark NPD practices because identifying any practice that is able to more efficiently and/or effectively deliver a new product could represent the difference between success and failure. A common purpose is therefore to identify NPD...

Contents: 1. Introduction to how to conduct an effective peer review -- 2. What is a high-quality review? -- 3. WIIFM - what's in it (peer reviewing) for me? -- 4. Expectations of high-quality reviewers: the 5 Rs -- 5. Getting started and a reviewing template -- 6. Reviewing the introduction --...