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Viele nordamerikanische multinationale Unternehmen versuchen, standardisierte Verhaltenskodices in ihren europäischen Tochtergesellschaften zu implementieren, um Verhaltenweisen zu kontrollieren und um eine homogene Unternehmenskultur zu entwickeln. Durch die starke nordamerikanische...
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In mergers and acquisitions (M&A), special emphasis is usually placed on the strategic and financial goals of the deal, while the psychological, cultural, and human resource implications do not receive as much attention. This book examines the dynamics of the sociocultural processes inherent in...
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