Germany’s labor market responded only mildly to the Great Recession. Important factors for this development include the strong economic position due to recent labor market reforms, the crisis affecting mainly export-oriented companies, the extension of short-time work, time buffers due to...

France and Germany are two polar cases in the European debate about rising youth unemployment. Similar to what can be observed in Southern European countries, a “lost generation” may arise in France. In stark contrast, youth unemployment has been on continuous decline in Germany for many...

Marketingplaner und -entscheider stehen vor der Herausforderung, in hart umkämpften Märkten das Interesse von Konsumenten für ihre Waren und Dienstleistungen zu gewinnen. Die rasante Verschiebung vom Produkt- zum Aufmerksamkeitswettbewerb zwingt die Praxis, Botschaften emotional zu gestalten...

The book summarises the major lessons from the East German labor market in transition and puts them into context with the first experiences in the other transition countries. After an introduction to the subject and an overview of labor market developments in East Germany, part 1 of this volume...