//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Bellman, Steven"
~subject:"Confidence"
~subject:"Retail trade"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Retail trade
Werbung
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Brand image
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Advertising appeals
1
Attention
1
Brand
1
Brand extension
1
Brand familiarity
1
Cause-related advertising
1
Construal level theory
1
Experiment
1
Eye-tracking
1
Fernsehwerbung
1
Markenartikel
1
Markentransfer
1
Market segmentation
1
Market share
1
Marktanteil
1
Marktsegmentierung
1
Perception
1
Prior brand usage
1
Recall
1
Television advertising
1
Video advertising
1
Wahrnehmung
1
branded content
1
consumer age
1
experimental design
1
growth and decline
1
market share
1
narrative advertising
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bellman, Steven
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
13
Dekimpe, Marnik G.
5
Hayes, Jameson L.
5
Ko, Eunju
5
Park, Jungkun
5
Cohen, Justin
4
Eisend, Martin
4
Gil Saura, Irene
4
Gómez-Suárez, Mónica
4
Han, Heesup
4
Japutra, Arnold
4
Karray, Salma
4
Khan, Imran
4
Konuk, Faruk Anıl
4
Loureiro, Sandra Maria Correia
4
Mogaji, Emmanuel
4
Romaniuk, Jenni
4
Septianto, Felix
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Yagüe Guillén, María Jésus
4
Zúñiga, Miguel Ángel
4
Abratt, Russell
3
Adeola, Ogechi
3
Alexander, Nicholas
3
Brunner, Christian Boris
3
Chen, Huan
3
Diallo, Mbaye Fall
3
Faulkner, Margaret
3
Foroudi, Pantea
3
Frasquet Deltoro, Marta
3
Geyskens, Inge
3
Guo, Rui
3
Gustafsson, Anders
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Huang, Chao-Chin
3
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->