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~person:"Bellman, Steven"
~subject:"Confidence"
~subject:"Werbung"
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Confidence
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Bellman, Steven
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing communications
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
2
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
The effect of humor in obesity-prevention messages and brand advertising : a biometric study
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 217-227)
.
2024
Persistent link: https://www.econbiz.de/10015064337
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