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~person:"Bentley, John P."
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Bentley, John P.
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The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
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