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Advertising content
Anderson, Simon P.; Renault, Régis - 2005
Persistent link: https://www.econbiz.de/10002862633
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The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley; Berry, Christopher; Burton, Scot; … - In: Journal of business research : JBR 101 (2019), pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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The effects of voluntary versus mandatory menu calorie labeling on consumers’ retailer-related responses
Berry, Christopher; Burton, Scot; Howlett, Elizabeth - In: Journal of retailing 94 (2018) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10011833471
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It's only natural : the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Berry, Christopher; Burton, Scot; Howlett, Elizabeth - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 698-719
Persistent link: https://www.econbiz.de/10011772316
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Chapter 4. Advertising in Markets
Renault, Régis - 2015
This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and discusses the extent to which resorting to alternative...
Persistent link: https://www.econbiz.de/10014025249