Mayer, Thierry; Melitz, Marc J.; Ottaviano, Gianmarco I. P. - In: American Economic Review 104 (2014) 2, pp. 495-536
We build a theoretical model of multi-product firms that highlights how competition across market destinations affects both a firm's exported product range and product mix. We show how tougher competition in an export market induces a firm to skew its export sales toward its best performing...