Bouncken, Ricarda B.; Pesch, Robin; Gudergan, Siegfried P. - In: Journal of Business Research 68 (2015) 7, pp. 1388-1394
product structures within alliances affect alliance firms' competitive performance. Product innovation performance, assessed … this effect. Modular product structures exert curvilinear effects on product innovation performance and linear effects on … competitive performance. Although the interaction of modular product structures with an innovation strategy increases product …