Breton, Michèle; Jarrar, Ramla; Zaccour, Georges - In: Management Science 52 (2006) 5, pp. 804-811
We study in this paper dynamic equilibrium advertising strategies in a duopoly with asymmetric information structure and sequential play. The advertising model of Lanchester is used in a game where the relevant solution concept is feedback Stackelberg equilibrium, which is subgame perfect. An...