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~accessRights:"restricted"
~person:"Burmann, Christoph"
~subject:"Deutschland"
~subject:"Verhandlungstheorie"
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Intramarkenimagekonfusion : eine empirische Untersuchung am Beispiel der Automobilindustrie
Kohtes, Robert
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2018
Persistent link: https://www.econbiz.de/10011740051
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
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2019
Persistent link: https://www.econbiz.de/10012055914
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Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
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2018
Persistent link: https://www.econbiz.de/10011866598
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