Nothing is more fundamental to a company’s well‐being than a meaningfully differentiated product that is valued by a significant set of customers. Healthy companies focus on growth from new products. Product is consumer need merging with organizational ability. The creation of new products...

The Total Design Method (TDM) of designing and implementing mail surveys has been shown to achieve high response rates. One key step in the TDM is sending a third-wave of surveys by certified mail. However, little research exists to verify the effectiveness of this step in improving response...