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~accessRights:"restricted"
~person:"Castleberry, Stephen Bryon"
~person:"Cochran, James J."
~person:"Motes, Susan G."
~person:"Wong, Shee"
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Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.
;
Coleman, Joshua T.
;
Castleberry, …
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 370-400
Persistent link: https://www.econbiz.de/10012229563
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A longitudinal test of price effects on brand choice behavior
Motes, William H.
;
Castleberry, Stephen B.
;
Motes, Susan G.
- In:
Journal of Business Research
12
(
1984
)
4
,
pp. 493-503
Persistent link: https://www.econbiz.de/10005477523
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