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~accessRights:"restricted"
~person:"Chen, Huan"
~subject:"China"
~subject:"Markenführung"
~subject:"advertising practitioners"
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Markenführung
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Chen, Huan
Septianto, Felix
6
Chan, Kara
5
Hayes, Jameson L.
5
Taylor, Charles Raymond
5
Cohen, Justin
4
Ko, Eunju
4
Romaniuk, Jenni
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Seo, Yuri
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Shi, Xiaoping
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Torres, Ivonne M.
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Arli, Denni
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Journal of global marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native
advertising
effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury
advertising
and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Demystifying engagement : Chinese
advertising
practitioners' perspective
Chen, Huan
;
Wang, Rang
;
Liang, Xuan
- In:
International journal of market research
62
(
2020
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10012231187
Saved in:
4
The myth of big data : Chinese
advertising
practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
5
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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