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~accessRights:"restricted"
~person:"Chen, Huan"
~subject:"Werbung"
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Werbung
Consumer behaviour
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Chen, Huan
Septianto, Felix
18
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11
Wu, Linwan
11
Eisend, Martin
10
Taylor, Charles Raymond
10
Yoon, Sukki
10
Dens, Nathalie
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Dodoo, Naa Amponsah
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7
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7
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7
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6
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Dahlén, Micael
6
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6
King, Karen Whitehill
6
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6
Arora, Nilesh
5
Arora, Taanika
5
Baek, Tae Hyun
5
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5
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5
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5
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5
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5
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5
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5
Kim, Kacy K.
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Ko, Eunju
5
Koinig, Isabell
5
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Journal of advertising
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1
Journal of global marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
2
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
3
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
4
Consumer responses to femvertising : a data-mining case of Dove's "campaign for real beauty" on YouTube
Feng, Yang
;
Chen, Huan
;
Li, He
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10012201439
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Bi, Sheng
;
Perkins, Andrew
;
Chen, Huan
;
Phifer, Benjamin
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10014575287
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