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Promotion and prevention contracts in industry level firm to firm dyad
Chi, Yunjia; Zeng, Fue; Dong, Maggie Chuoyan; Song, Yiping - In: Journal of business-to-business marketing 27 (2020) 3, pp. 203-219
Persistent link: https://www.econbiz.de/10012289877
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Promotion and prevention contracts in distributor-supplier relationship using matched dyadic data
Chi, Yunjia; Zeng, Fue; Dong, Maggie Chuoyan; Song, Yiping - In: Journal of business-to-business marketing 27 (2020) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012259323