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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
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A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke; Hudders, Liselot; De Jans, Steffi; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
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Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
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Disclosure of vlog advertising targeted to children
De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012432329