//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Diehl, Sandra"
~subject:"Germany"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
USA
Werbung
12
Advertising
11
Advertising effects
10
Werbewirkung
10
Consumer behaviour
7
Konsumentenverhalten
7
International marketing
3
Internationales Marketing
3
Arzneimittel
2
Brasilien
2
Brazil
2
Communication
2
Communication media
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Deutschland
2
Gesundheitspolitik
2
Health policy
2
Internet marketing
2
Kommunikation
2
Kommunikationsmedien
2
Online-Marketing
2
Pharmaceutical advertising
2
Pharmaceuticals
2
Verbraucherverhalten
2
international advertising
2
Advertising media
1
Alcohol consumption
1
Alkoholkonsum
1
Arzneimittelmarkt
1
Austria
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand communication
1
Brand experience
1
Brand image
1
Brand management
1
Brand worlds
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
English
2
Author
All
Diehl, Sandra
Nöcker, Ralf
6
Dave, Dhaval
3
Saffer, Henry
3
Taylor, Charles Raymond
3
Yoon, Sukki
3
Altpeter, Marco
2
Baek, Tae Hyun
2
Bliemel, Friedhelm
2
Breyer-Mayländer, Thomas
2
Choi, Yung Kyun
2
Dench, Daniel
2
Fassott, Georg
2
Fowler, Erika Franklin
2
Franz, Michael M.
2
Fullerton, Jami A.
2
Gentzkow, Matthew Aaron
2
Gurun, Umit G.
2
Haytko, Diana L.
2
Heun, Thomas
2
Kendrick, Alice
2
Koinig, Isabell
2
Matvos, Gregor
2
Ridout, Travis N.
2
Seebohn, Joachim
2
Seru, Amit
2
Shapiro, Jesse M.
2
Theobald, Axel
2
Williams, Gary W.
2
Xie, Quan
2
Yurukoglu, Ali
2
Zerres, Christopher
2
Zhen, Chen
2
Zheng, Yuqing
2
Abedi, Vahideh Sadat
1
Abida, Fatma Choura
1
Akcay, Okan
1
Albrecht, James W.
1
Alpert, Abby
1
Alryalat, Mohammad Abdallah Ali
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Forschungsgruppe Konsum und Verhalten
1
Journal of current issues and research in advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
2
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->