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Brand worlds : a guide to creating holistic worlds of brand experiences through communication

Diehl, Sandra; Terlutter, Ralf - In: Media and change management : creating a path for new …, (pp. 169-187). 2022

Persistent link: https://www.econbiz.de/10013167347

Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries

Koinig, Isabell - 2016

Persistent link: https://www.econbiz.de/10011429121

Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757

Persistent link: https://www.econbiz.de/10011585291

Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 945-974

Persistent link: https://www.econbiz.de/10011859158

Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 718-748

Persistent link: https://www.econbiz.de/10012492566

Media and Convergence Management

Diehl, Sandra - 2013

Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook

Persistent link: https://www.econbiz.de/10014016711

Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany

Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10013463838