//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Dwivedi, Yogesh Kumar"
~person:"Herrmann, Andreas"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
136
Konsumentenverhalten
131
Brand management
42
Markenführung
42
Brand image
35
Markenimage
35
Beziehungsmarketing
30
Relationship marketing
30
Social Web
25
Social web
25
Advertising effects
23
Internet marketing
23
Online-Marketing
23
Werbewirkung
23
Brand
19
Markenartikel
19
Viral marketing
16
Virales Marketing
16
Advertising
15
Werbung
15
Innovation adoption
13
Innovationsakzeptanz
13
Customer satisfaction
11
Kundenzufriedenheit
11
Confidence
10
Einzelhandel
10
Retail trade
10
Vertrauen
10
Fashion
9
Dienstleistungsqualität
8
Electronic Commerce
8
Emotion
8
Mobile communications
8
Mobilkommunikation
8
Mode
8
Online retailing
8
Online-Handel
8
Product Placement
8
Product placement
8
Service quality
8
more ...
less ...
Online availability
All
Undetermined
Free
18
Type of publication
All
Article
133
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
127
Aufsatz in Zeitschrift
127
research-article
3
Conference paper
2
Konferenzbeitrag
2
conceptual-paper
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
viewpoint
1
more ...
less ...
Language
All
English
134
German
6
Author
All
Dwivedi, Yogesh Kumar
Herrmann, Andreas
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
91
Mattila, Anna S.
71
Septianto, Felix
58
Paul, Justin
57
Phau, Ian
57
Ko, Eunju
43
Thaichon, Park
43
Hollebeek, Linda D.
41
Kim, Jungkeun
40
Belk, Russell W.
38
Rana, Nripendra P.
38
Rahman, Zillur
36
Nayga, Rodolfo M.
35
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Khare, Arpita
33
Kim, Seongseop
33
Grewal, Dhruv
32
Japutra, Arnold
32
Wu, Luorong
32
Laroche, Michel
31
Vrontis, Demetris
31
Park, Jungkun
30
Balaji, M. S.
29
Jebarajakirthy, Charles
29
Ahn, Jiseon
28
Bruwer, Johan
28
Law, Chun Hung Roberts
28
Prashar, Sanjeev
28
Diamantopoulos, Adamantios
27
Jang, Soocheong
27
Khan, Imran
27
Arli, Denni
26
Chawla, Deepak
26
Johnson, Lester W.
26
Ko, Yong Jae
26
Kumar, V.
26
Line, Nathaniel D.
26
more ...
less ...
Institution
All
IGI Global
1
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
17
Journal of business research : JBR
14
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
European journal of marketing : EJM
5
Information systems management
3
International journal of retail & distribution management
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Business/Economics
1
Die Betriebswirtschaft : DBW
1
Electronic commerce research
1
Emerald insight
1
European Journal of Marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Retail & Distribution Management
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
more ...
less ...
Source
All
ECONIS (ZBW)
134
Other ZBW resources
6
Showing
1
-
10
of
140
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Examining the role of consumer motivations to use voice assistants for
fashion
shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
Saved in:
8
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->