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Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship

Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10013256392

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869

Icoria special issue

Rosengren, Sara (ed.); Eisend, Martin (ed.) - 2021

Persistent link: https://www.econbiz.de/10012498511

Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor

Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

Persistent link: https://www.econbiz.de/10011687912

Power to consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - ICORIA <16., 2017, Gent> - 2018

Persistent link: https://www.econbiz.de/10011917424

Gender roles

Eisend, Martin - In: Journal of advertising 48 (2019) 1, pp. 72-80

Persistent link: https://www.econbiz.de/10012201398

Consumer responses to homosexual imagery in advertising : a meta-analysis

Eisend, Martin; Hermann, Erik - In: Journal of advertising 48 (2019) 4, pp. 380-400

Persistent link: https://www.econbiz.de/10012201470

The third-person effect in advertising : a meta-analysis

Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 377-394

Persistent link: https://www.econbiz.de/10011744290

How consumers' values influence responses to male and female gender role stereotyping in advertising

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 893-913

Persistent link: https://www.econbiz.de/10012492611