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Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the Internet and as more advertisers shift spending to online technologies. The expansion of Internet-based advertising is transforming the...
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The evololution of online relationships in business to consumer e-commerce / Pauline Ratnasingam -- A technological perspective of mobile and electronic commerce systems / Wen-Chen Hu ... [et al.] -- A component-basesd software architecture for delivering location based services / Ioannis...
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Platform businesses add value by facilitating interactions between customers who are attracted in part by network … externalities. Two-sided platform businesses with low costs of reversing participation status have become more important with the …
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"This book provides emerging research in advanced trends in robotics, AI, simulation, and human-computer interaction. Readers will learn about the positive applications of artificial intelligence and human-computer interaction in various disciples such as business and medicine"--
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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information...
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"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the...
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This book delivers a global perspective on the influence of electronic commerce on organizational behavior, development, and management in organizations, discussing issues such as information security; strategic management of electronic commerce; organizational learning; business process...
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"This book highlights the rising trends and studies in the information technology field, offering interesting perspectives on common problems as well as suggestions for future improvement"--Provided by publisher.
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