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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
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Let's dance a little bit : the effect of dance scenes in commercials on brand attitude
Brauckmann, Nadine; Gierl, Heribert - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 25-40). 2024
Persistent link: https://www.econbiz.de/10015064298