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Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior
Ke, Dan
;
Zhang, Heci
;
Yu, Ning
;
Tu, Yanbin
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 405-437
Persistent link: https://www.econbiz.de/10012616912
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