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~accessRights:"restricted"
~person:"King, Karen Whitehill"
~subject:"Confidence"
~subject:"Werbung"
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King, Karen Whitehill
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International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
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2
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
3
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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