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The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.; Shan, Yan; King, Karen Whitehill - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
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Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.; King, Karen Whitehill; Ramirez, Artemio - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
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The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
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Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook; Nyilasy, Greg; King, Karen Whitehill; … - In: Journal of advertising 50 (2021) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
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Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook; King, Karen Whitehill; Nyilasy, Greg; … - In: Journal of advertising research 59 (2019) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10012007147