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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry

Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462

Persistent link: https://www.econbiz.de/10011491056

Servitization and deservitization : overview, concepts, and definitions

Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10

Persistent link: https://www.econbiz.de/10011672006

Service growth in product firms : past, present, and future

Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio - In: Industrial marketing management : the international … 60 (2017), pp. 82-88

Persistent link: https://www.econbiz.de/10011672015

Navigating disruptive crises through service-led growth : the impact of COVID-19 on Italian manufacturing firms

Rapaccini, Mario; Saccani, Nicola; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 88 (2020), pp. 225-237

Persistent link: https://www.econbiz.de/10012285359

Servitization : a contemporary thematic review of four major research streams

Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella - In: Industrial marketing management : the international … 83 (2019), pp. 207-223

Persistent link: https://www.econbiz.de/10012146625

Learning to discover value : value-based pricing and selling capabilities for services and solutions

Raja, Jawwad Z.; Frandsen, Thomas; Kowalkowski, Christian; … - In: Journal of business research : JBR 114 (2020), pp. 142-159

Persistent link: https://www.econbiz.de/10012257474

Typologies and frameworks in service innovation

Kowalkowski, Christian; Witell, Lars - In: The Routledge handbook of service research insights and …, (pp. 109-130). 2020

Persistent link: https://www.econbiz.de/10012238613

Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B

Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289

Persistent link: https://www.econbiz.de/10013539114

The Palgrave handbook of servitization

Kohtamäki, Marko (ed.); Baines, Tim (ed.); … - 2021

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex,...

Persistent link: https://www.econbiz.de/10012547736

Organizing for digital servitization : a service ecosystem perspective

Sklyar, Alexey; Kowalkowski, Christian; Tronvoll, Bård; … - In: Journal of business research : JBR 104 (2019), pp. 450-460

Persistent link: https://www.econbiz.de/10012105062