Similar Search Results

A theory of customer valuation : concepts, metrics, strategy, and implementation

Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011804063

Handbook of research on customer equity in marketing

Kumar, V. (ed.); Shah, Denish (ed.); Mack Robinson, J. (ed.) - 2015

pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.

Persistent link: https://www.econbiz.de/10011851942

Linking customer behaviors to cash flow level and volatility : implications for marketing practices

Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Paulich, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10011650403

Value creation and value appropriation

Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of creating value 8 (2022) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10014581497