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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...
Persistent link: https://www.econbiz.de/10012669730
areas the history and theory of the multinational enterprise; the political and policy environment of international business. …
Persistent link: https://www.econbiz.de/10012669758
Introduction / Alan M. Rugman -- Transnational networks and global competition : an organizing framework / Alan M. Rugman, Alain Verbeke -- The strategic management of multinationals in a triad-based world economy / Daniel van den Bulcke -- A critical analysis of Porter's framework on the...
Persistent link: https://www.econbiz.de/10012049818
Persistent link: https://www.econbiz.de/10012885692