Showing 1 - 10 of 11
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …
Persistent link: https://www.econbiz.de/10014025243
We develop a theory of imperfect competition with loss-averse consumers. All consumers are fully informed about match value and price at the time they make their purchasing decision. However, a share of consumers are initially uncertain about their tastes and form a reference point consisting of...
Persistent link: https://www.econbiz.de/10008468627
We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …
Persistent link: https://www.econbiz.de/10005123830
In a standard adverse selection world, asymmetric information about product quality leads to quality deterioration in the market. Suppose that a higher investment level makes the realization of high quality more likely. Then, if consumers observe the investment (but not the realization of...
Persistent link: https://www.econbiz.de/10010743981
In a market environment with random detection of product quality, a firm can employ umbrella branding as a strategy to convince consumers of the high quality of its products. Alternatively, a firm can rely on external certification of the quality of one or both of its products. We characterize...
Persistent link: https://www.econbiz.de/10005661499
Unter dem Stichwort „Netzneutralität“ wird in Öffentlichkeit und Politik zur Zeit intensiv diskutiert, welchen Anforderungen die Datenübertragung in Telekommunikationsnetzen künftig genügen muss. Dabei stellt sich die Frage, ob Daten priorisiert werden dürfen und wenn ja, in welchem...
Persistent link: https://www.econbiz.de/10009678898
Contractual and regulatory provisions for access affect incentives to invest in an upgraded network and, in particular, a next-generation access network. Investment decisions are made under uncertainty and have to be made over time. This papers provides a framework for taking uncertainty, risk...
Persistent link: https://www.econbiz.de/10010753567
assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …
Persistent link: https://www.econbiz.de/10011051637
Persistent link: https://www.econbiz.de/10011701666
Persistent link: https://www.econbiz.de/10011812012