Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...

It is seldom the case that one has the opportunity to compare investments as projected by a long-term multi-period model to what is eventually realized in practice. Further, although sensitivity analysis is of common use in any optimization setting, the impact of some parameters on strategic...