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Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila; Rahman, Zillur - In: The service industries journal 40 (2020) 13/14, pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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Brand hate : a literature review and future research agenda
Aziz, Rahila; Rahman, Zillur - In: European journal of marketing 56 (2022) 7, pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
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Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi; Rahman, Zillur - In: International review on public and non-profit marketing 20 (2023) 2, pp. 491-520
Persistent link: https://www.econbiz.de/10014383328