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~person:"Rahman, Zillur"
~subject:"CSR"
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Virtuelle Stimuli für Kundente...
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Rahman, Zillur
Fatma, Mobin
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Khan, Imran
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European business review : EBR ; the official journal of the International Management Centres, Europe
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The journal of product & brand management
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ECONIS (ZBW)
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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The effect of CSR on consumer behavioral responses after service failure and recovery
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 583-599
Persistent link: https://www.econbiz.de/10011588576
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