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~accessRights:"restricted"
~person:"Romaniuk, Jenni"
~subject:"Fernsehprogramm"
~subject:"Großbritannien"
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Fernsehprogramm
Großbritannien
Television
5
Advertising effects
3
Fernsehen
3
Fernsehwerbung
3
Television advertising
3
Television programme
3
Werbewirkung
3
Advertising
2
Advertising planning
2
Duplication of viewing
2
Lead-in
2
Longitudinal research
2
Loyalty
2
Program scheduling
2
Programme promotions
2
Word of mouth
2
Consumer behaviour
1
Konsumentenverhalten
1
Media usage
1
Mediennutzung
1
Sales promotion
1
Scheduling problem
1
Scheduling-Verfahren
1
Verkaufsförderung
1
Viral marketing
1
Virales Marketing
1
Werbung
1
advertising effectiveness
1
program promos
1
scheduling
1
single-source data
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Romaniuk, Jenni
Beal, Virginia
2
Etayo, Cristina
2
Sánchez-Tabernero, Alfonso
2
Tainsky, Scott
2
Aparicio Fenoll, Ainoa
1
Artero, Juan P.
1
Bakshi, Madhupa
1
Banal-Estañol, Albert
1
Barajas, Angel
1
Bayo-Moriones, Alberto
1
Berg, Christina
1
Bris, Arturo
1
Brownie, Barbara
1
Buraimo, Babatunde
1
Chong, Bruno Z.
1
Chong, Marco Z.
1
Coffey, Amy Jo
1
Dahl, Stephan
1
Dass, Sumanjit
1
Dawes, John G.
1
Dillon, Thomas
1
Durfee, Thomas F.
1
Eagle, Lynne C.
1
Erp, Judith Gabriël van
1
Evens, Tom
1
Fallon, Julia
1
Farrell, Catherine
1
Ferchaud, Arienne
1
Forrest, David
1
Gasparetto, Thadeu
1
Gastel, Froukje van
1
Grainge, Paul
1
Hartmann, Wesley R.
1
Hartnett, Nicole
1
Hull, Kevin
1
Humphreys, Brad R.
1
Jardine, Bryony
1
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European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
3
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1
The relative influence of advertising and word-of-mouth on viewing new season
television
programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime
television
audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
3
Television
advertising
television
: measuring the ability of
television
promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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