Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Romaniuk, Jenni"
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Werbung
Brand management
12
Markenführung
12
Consumer behaviour
10
Konsumentenverhalten
10
Brand
9
Markenartikel
9
Brand image
7
Markenimage
7
Advertising
4
Advertising effects
4
Werbewirkung
4
Internet marketing
3
Online-Marketing
3
Brand awareness
2
brand usage
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Advertising recall
1
Attitude
1
Benchmarking
1
Beziehungsmarketing
1
Brand elements
1
Brand identity
1
Brand name
1
Brand recall
1
Brand retrieval
1
Brand usage-bias
1
Cause-Related Marketing
1
Cause-related marketing
1
Cell phones
1
China
1
Co-branding
1
Co-operative advertising
1
Competitive interference
1
Consideration
1
Consumer decision-making
1
Customer journey
1
Dual-branding
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Romaniuk, Jenni
Han, Heesup
8
Khan, Imran
7
Ko, Eunju
6
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Eisend, Martin
5
Fatma, Mobin
5
Hayes, Jameson L.
5
Japutra, Arnold
5
Johnson, Lester W.
5
Kim, Jinkyung Jenny
5
Septianto, Felix
5
Bellman, Steven
4
Chua, Bee-Lia
4
Cohen, Justin
4
Guzman, Francisco
4
Haverila, Kai
4
Hwang, Jinsoo
4
Kennedy, Rachel
4
Leckie, Civilai
4
Lee, Seonjeong
4
McLaughlin, Caitlin
4
Park, Jungkun
4
Rahman, Zillur
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Sreejesh, S.
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Zúñiga, Miguel Ángel
4
Adeola, Ogechi
3
Ahn, Jiseon
3
Brunner, Christian Boris
3
Chen, Huan
3
Dwivedi, Abhishek
3
Faulkner, Margaret
3
Fazal-e-Hasan, Syed
3
Fazli-Salehi, Reza
3
more ...
less ...
Published in...
All
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
