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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Pricing and quality decisions with conspicuous consumers
Zhu, Guowei; Zhang, Jianxiong; Xing, Enfeng; Han, Danke - In: Transportation research / E : an international journal 165 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013383680
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A joint dynamic pricing and advertising model of perishable products
Feng, Lin; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 66 (2015) 8, pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
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Optimal dynamic pricing and replenishment cycle for non-instantaneous deterioration items with inventory-level-dependent demand
Zhang, Jianxiong; Wang, Yu; Lu, Lihao; Tang, Wansheng - In: International journal of production economics 170 (2015), pp. 136-145
Persistent link: https://www.econbiz.de/10011421814
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A dynamic advertising model with reference price effect
Zhang, Qiao; Zhang, Jianxiong; Tang, Wansheng - In: RAIRO / Operations research 49 (2015) 4, pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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Oligopoly pricing and advertising in isoelastic adoption models
Helmes, Kurt; Schlosser, Rainer - In: Dynamic games and applications : DGA 5 (2015) 3, pp. 334-360
Persistent link: https://www.econbiz.de/10011547157
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Supply chain pricing and coordination with markdown strategy in the presence of conspicuous consumers
Xue, Musen; Tang, Wansheng; Zhang, Jianxiong - In: International transactions in operational research : … 23 (2016) 6, pp. 1051-1065
Persistent link: https://www.econbiz.de/10011553487
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Dynamic pricing with time-dependent elastricities
Schlosser, Rainer - In: Journal of revenue and pricing management 14 (2015) 5, pp. 365-383
Persistent link: https://www.econbiz.de/10011460183
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A stochastic dynamic pricing and advertising model under risk aversion
Schlosser, Rainer - In: Journal of revenue and pricing management 14 (2015) 6, pp. 451-468
Persistent link: https://www.econbiz.de/10011481827
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Stochastic dynamic multi-product pricing with dynamic advertising and adoption effects
Schlosser, Rainer - In: Journal of revenue and pricing management 15 (2016) 2, pp. 153-169
Persistent link: https://www.econbiz.de/10011477280