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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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Advertising for luxury and fashion goods : an emerging area
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
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New directions in international advertising research
Taylor, Charles Raymond (contributor) - 2002
: universal or unique? / Sak Onkvisit, John J. Shaw -- Creating a positive brand image with a local adaptation advertising …
Persistent link: https://www.econbiz.de/10009627291
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
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Global consumer culture and advertising research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
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Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor);  … - 2007
Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and …
Persistent link: https://www.econbiz.de/10012049775
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New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 2, pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
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Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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The COVID-19 threat and luxury advertising
Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596
Persistent link: https://www.econbiz.de/10014326136