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This unique, extensive Handbook illustrates that multinational enterprises can contribute substantially to the competitive advantage of small countries. It advances the notion that small nations increasingly need to rely on both home-grown and foreign multinational enterprises to achieve...
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Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop...
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Introduction / Daniel Van Den Bulcke, Alain Verbeke -- CAVE! HIC DRAGONES! Alan M. Rugman's contributions to the field of international business / Lorraine Eden -- The MNES spatial positioning / Bernard M. Wolf -- Rugman and the geography of MNE activity / John H. Dunning -- Financial and...
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