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~person:"Walsh, Gianfranco"
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Consumer behaviour
21
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18
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Walsh, Gianfranco
Han, Heesup
91
Mattila, Anna S.
71
Septianto, Felix
58
Paul, Justin
57
Phau, Ian
57
Dwivedi, Yogesh Kumar
52
Loureiro, Sandra Maria Correia
48
Ko, Eunju
43
Thaichon, Park
43
Hollebeek, Linda D.
41
Kim, Jungkeun
40
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38
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38
Rahman, Zillur
36
Nayga, Rodolfo M.
35
Choi, Tsan-Ming
34
Lusk, Jayson L.
34
Khare, Arpita
33
Kim, Seongseop
33
Grewal, Dhruv
32
Japutra, Arnold
32
Wu, Luorong
32
Laroche, Michel
31
Vrontis, Demetris
31
Park, Jungkun
30
Balaji, M. S.
29
Jebarajakirthy, Charles
29
Ahn, Jiseon
28
Bruwer, Johan
28
Law, Chun Hung Roberts
28
Prashar, Sanjeev
28
Diamantopoulos, Adamantios
27
Jang, Soocheong
27
Khan, Imran
27
Arli, Denni
26
Chawla, Deepak
26
Johnson, Lester W.
26
Ko, Yong Jae
26
Kumar, V.
26
Line, Nathaniel D.
26
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Marketing : ZFP ; journal of research and management
6
European management journal
3
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3
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2
Marketing Intelligence & Planning
2
European Journal of Marketing
1
International marketing review
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Journal of Consumer Marketing
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ECONIS (ZBW)
19
Other ZBW resources
4
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1
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
2
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
3
Investigating links between cultural orientation and culture outcomes : immigrants from the former Soviet Union to Israel and Germany
Dose, David
;
Walsh, Gianfranco
;
Ruvio, Ayalla
;
Segev, Sigal
- In:
Journal of business research : JBR
82
(
2018
),
pp. 281-289
Persistent link: https://www.econbiz.de/10011771896
Saved in:
4
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
5
E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco
;
Frenzel, Tobias
;
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
Saved in:
6
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
7
Reiseverkaufsfernsehen als neuer Distributionskanal im Tourismus : Analyse des Zuschauerverhaltens und Marketingimplikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Adam, David L.
; …
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10002043744
Saved in:
8
Wenn Konsumenten verwirrt sind : empirische Analyse der Wirkungen eines vernachlässigten Konstruktes
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10001675495
Saved in:
9
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
10
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
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