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Innovation in Franchising -- Organizational Innovation and Microfranchising -- Competitive Advantage through CSR -- Institutional …Interfirm networks include franchising, retail and service chains, cooperatives, financial networks, joint ventures …
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The design and management of interfirm networks has become a very important research field both in economics and management in the last two decades. The current book presents new theoretical perspectives and empirical results on the design and management of franchise networks, cooperatives,...
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