Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Wong, IpKin Anthony"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenorientierung und Leistun...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
9
Konsumentenverhalten
9
Customer satisfaction
8
Kundenzufriedenheit
8
Dienstleistungsqualität
5
Service quality
5
Markenführung
3
Tourism
3
Tourismus
3
loyalty
3
Brand attachment
2
Brand image
2
Einzelhandel
2
Event marketing
2
Event-Marketing
2
Gastronomie
2
Holiday behaviour
2
Kundenbindungsprogramm
2
Loyalty
2
Loyalty program
2
Markenimage
2
Restaurant industry
2
Retail trade
2
Sport event
2
Sportveranstaltung
2
Tourism industry
2
Tourismuswirtschaft
2
Urlaubsverhalten
2
casino
2
experience
2
loyalty program
2
AI preference
1
AI satisfaction
1
Arbeitskräfte
1
Arbeitsverhalten
1
Artificial intelligence
1
Big event
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Wong, IpKin Anthony
Loureiro, Sandra Maria Correia
16
Khan, Imran
14
Hollebeek, Linda D.
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Han, Heesup
10
Japutra, Arnold
10
Kumar, Vikas
10
Ahn, Jiseon
9
King, Ceridwyn
9
Guzman, Francisco
8
Sarkar, Abhigyan
8
Sarkar, Juhi Gahlot
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Fatma, Mobin
7
Fetscherin, Marc
7
Gil Saura, Irene
7
Kunkel, Thilo
7
Leckie, Civilai
7
Šerić, Maja
7
Ekinci, Yuksel
6
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Kaushik, Arun Kumar
6
Kim, Jinkyung Jenny
6
Ko, Eunju
6
Lee, Seonjeong
6
Theobald, Elke
6
Zarantonello, Lia
6
Andreini, Daniela
5
Augusto, Mário Gomes
5
Bang, Nguyen
5
Chen, Qimei
5
Hajli, Nick
5
Harrigan, Paul
5
Hwang, Jinsoo
5
Iglesias, Oriol
5
Islam, Jamid Ul
5
Molinillo, Sebastian
5
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Embracing or fighting the urge : a multilevel investigation on casino
service
, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
2
Customer engagement and its outcomes : the cross-level effect of
service
environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
3
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
