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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Pricing and quality decisions with conspicuous consumers
Zhu, Guowei; Zhang, Jianxiong; Xing, Enfeng; Han, Danke - In: Transportation research / E : an international journal 165 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013383680
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A dynamic advertising model with reference price effect
Zhang, Qiao; Zhang, Jianxiong; Tang, Wansheng - In: RAIRO / Operations research 49 (2015) 4, pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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Pricing and inventory carryover strategy considering cost learning effect and strategic consumers
Wei, Qian; Zhang, Jianxiong; Zhu, Guowei - In: International transactions in operational research : a … 31 (2024) 1, pp. 541-567
Persistent link: https://www.econbiz.de/10014430604