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Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of scholars recommends standardized global marketing strategies based on the premise that technological advances in telecommunication, transportation, and media are leading to...
Persistent link: https://www.econbiz.de/10009431487
This two-part study included two procedures: (1) the development of an instrument to assess gender-related attitudes among male and female managers, and (2) the collection and analysis of data on gender-related attitudes among male and female managers. Male and female managers (n = 165)...
Persistent link: https://www.econbiz.de/10009431490
The purpose of this research was to examine the role of cross-border knowledge transfer in international acquisition performance. Building upon the large body of acquisition implementation research, and recent developments on the knowledge-based view of the firm, this study developed a general...
Persistent link: https://www.econbiz.de/10009431597