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The cult of convenience : marketing and food in postwar America
Weber, Margaret - In: Enterprise & society : the international journal of … 22 (2021) 3, pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
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Digital marketing as an enabler of sustainable food system : the mediating role of relationship marketing
Kebede Gelgile, Hailemariam; Shukla, Amit - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10014514537
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Plural forms and differentiation strategies in the agri-food sector : evidence from the U.S. wine industry
Miranda, Bruno Varella; Ross, Brent; Franken, Jason; … - In: Agribusiness : an international journal 38 (2022) 3, pp. 486-504
Persistent link: https://www.econbiz.de/10013332890
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The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer; Watson, David J.; Lang, John T. - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
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Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten; Truman, Emily; Elliott, Charlene - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
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How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.; Trang T. T. Dao; Phuong M. Pham; Yen H. Pham; … - In: Journal of internet commerce 23 (2024) 2, pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Supply chian equilibrium among companies with offline and online selling channels
Yu, Yugang; Han, Xiaoya; Liu, Jie; Cheng, Qin - In: International journal of production research 53 (2015) 21/22, pp. 6672-6688
Persistent link: https://www.econbiz.de/10011434500
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Foreign direct investment and financial markets influences : results from the United States
Yavas, Burhan F.; Malladi, Rama K. - In: The North American journal of economics and finance : a … 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012632196
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On supply chain integration to free trade zones : the case of the United States of America
Benton, Caitlin N.; Napier, Madeline; Ülkü, M. Ali - In: Global business review 17 (2016) 4, pp. 779-789
Persistent link: https://www.econbiz.de/10011607997