Enciso, Sarah; Milikin, Carlson; O’Rourke, James Scofield - In: Journal of Business Strategy 38 (2017) 6, pp. 69-79
Purpose Business organizations should strive to create ethical cultures to win consumer loyalty and thus safeguard long-term performance success. Management bears ultimate responsibility for promoting ethical behavior. By rewarding ethical behaviors and punishing transgressions, management will...