Herbig, Paul A.; Palumbo, Frederick A. - In: Journal of Consumer Marketing 11 (1994) 1, pp. 5-14
Japan′s consumers are said to be the most meticulous and demanding consumers in the world – expecting only the best in quality and service from the merchant. However true this may be, how protected are these consumers by their own government? In an irony of place and time, the world′s...