This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality … in the self-regulating professions. Much of the literature is derived from the perspective of advertising as an … the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees …

Direct-to-consumer drug advertising has recently become an important and controversial component of drug marketing. In … this paper we examine one of the claimed benefits of drug advertising: encouraging the undiagnosed to seek out medical … treatment. We measure how advertising affects an undiagnosed individual's decision to visit a physician for a check-up using …

This chapter proposes an analysis of the role of advertising in the transmission of information in markets. It also … describes how the economic analysis of informative advertising provides a satisfactory account of advertising practices and … discusses the extent to which resorting to alternative approaches to advertising might be fruitful. In doing so, it provides an …

This paper provides a formal analysis of persuasive advertising when firms compete for consumers with heterogenous …-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of conformity. In equilibrium …, both quality and cost leaders choose higher advertising intensities and charge higher prices than their competitors. In …

quality; in the second one, they send costly signals thereof. Under non-comparative advertising a firm advertises its own … quality, under comparative advertising a firm advertises the quality differential. In either scenario, under comparative … advertising the firms never advertise together which they may do under non-comparative advertising. Moreover, under comparative …

Attorney advertising routinely targets tort victims. This paper reviews legal services advertising restrictions in the … United States and abroad. A theoretical model is developed which incorporates advertising intensity, litigation costs, and an … endogenous number of lawsuits. Since advertising induces victims to bring suit, it increases the level of injurer care. However …

advertising, advertising content, and consumer education. …

Between 1967 and 1979, we produced a number of studies that explored different facets of the economics of advertising …. This work culminated in our 1974 book entitled Advertising and Market Power. Our leading hypothesis was that heavy … advertising expenditures often but not always had anti-competitive effects. And our primary empirical evidence in support of this …