This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...

Cases on Information Technology Planning, Design and Implementation brings together a variety of real-life experiences showing how other companies and organizations have successfully, or not so successfully, planned, designed, and implemented different applications using information technology....