This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...

Purpose – The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish-language media and informative about its past. No academic research currently exists on this...

Purpose – The purpose of this paper is to provide an empirical study demonstrating the impact of internet banking, specifically the traffic rank and reach of the web site, on bank performance. Design/methodology/approach – The current study measures the impact of web site rank, percent of...

Explaining the Economic Success of Singapore explores the transformation of Singapore in the last three decades, going beyond the conventional explanations. The book argues that there was more to the transformation than a simple ‘right place, right time’ scenario as other developing...

The Korean Economy examines how Korea’s inward FDI-led globalization, particularly since the financial crisis of 1997, has been experienced, understood, managed and often strongly resisted in various economic, social and cultural domains. It is an in-depth analysis combining perspectives from...

This book takes as its starting point the question of whether contemporary state capitalism simply uses different tools than earlier or other variants of capitalism, or whether it is an altogether new kind of economic regime. It brings together key research and commentary which will help to...

China’s accession to the WTO is one of the most important policy changes in China’s long process of liberalizing its foreign trade and foreign direct investment. It is also a major world economic event with profound repercussions. This book addresses the issues raised by China’s accession...

This book addresses a number of important topics and issues associated with China’s economic transition, growth and global integration. The chapters, by a distinguished group of scholars, provide a timely assessment of recent developments in the Chinese economy. The authors employ contemporary...

This book presents Korea’s economic strategy to meet the emerging challenges, as it recovers from the 1997 financial crisis and moves on into the globalization and information era. For important policy areas, the authors evaluate existing policies, and offer proposals for new strategic...

The contributors to this book, from the US and Japan, explore the main issues involved in the international trade, foreign direct investment, and macro/financial relations of the United States and Japan and provide guidance to policy makers for measures to help overcome Japan’s economic...